Track record · closed signal

The Procter & Gamble Company (PG) — closed signal from February 19, 2026

Partial Published before the outcome was known, scored automatically when the window closed on May 20, 2026 — -11.1% at the close.

Predicted vs. what happened

PG price · publication thesis → realized outcomesplit-adjusted

$156.50 – $160.50Entry zone — fair-value band

$158.96Published — price the day we called it

$171.68Target — the price the thesis aimed for

$167.25Peak — highest point inside the window, not a realized return

$141.30Window close — end-of-window price, context only

What happened

Partial

Reached 65% of the predicted growth at its peak, without hitting the target.

At window close

-11.1%

realized, from the publication price to the last close inside the window

Peak gain

+5.2%

peak, from the publication price — not a realized return

S&P 500, same window

+8.6%

SPY over the identical days, dividend-adjusted

Window close

$141.30

last close inside the window, ended May 20, 2026

Peak price

$167.25

peak on February 27, 2026 — not a realized return

Days to target

—

The thesis — published February 19, 2026

Predicted growth

+8%

over the measurement window

Target price

$171.68

the price the thesis aimed for

Entry zone

$156.50 – $160.50

the fair-value band we waited for

Price at publication

$158.96

published February 19, 2026

Confidence

67%

how strongly the data lined up

Timeframe

Short-term (0–3 months)

PG is a steady, defensive stock best for choppy markets. A new product, Tide evo, is rolling out nationwide and gives the company a clear story about innovation and sustainability that can keep people paying attention. Expect modest gains over the next few months; look for small, steady upside rather than a big jump.

Primary drivers

New Tide evo product highlights innovation and eco-friendly appeal
As a staples company, it tends to hold up when markets swing
Strong brands and ability to raise prices help keep sales steady
Easy to trade because many shares change hands daily

How it played out

PG: partial rise faded before the target

Lyra published PG at $158.96 on 2026-02-19, with 8% expected growth and a $171.68 target. The thesis pointed to Tide evo, defensive staples exposure in choppy markets, strong brands, pricing power, and easy trading. It expected modest gains over the next few months, not a big jump.

Inside the window, PG rose to $167.25 on 2026-02-27, a 5.2% peak gain. It stayed below the $171.68 target and never reached it. By 2026-05-20, it ended at $141.3. The thesis partially played out early, then missed the full target.

What happened during the window

On 2026-04-15, Barron's reported that P&G raised its quarterly dividend to $1.09 per share from $1.06. On 2026-04-24, Barron's reported fiscal third-quarter results, including $21.2 billion in net sales and $1.59 in adjusted earnings per share.

Prices are shown split- and dividend-adjusted, matching what public charts show today.

Lyra

Read the next call before it closes.

This is one signal, scored after the fact. Today’s picks come with the same plain-language thesis — published before anyone knows the outcome.

See today’s picks All PG signals