Spotify Technology S.A. (SPOT) — closed signal from July 15, 2025
Partial Published before the outcome was known, scored automatically when the window closed on October 13, 2025 — -3.5% at the close.
Predicted vs. what happened
What happened
Reached 36% of the predicted growth at its peak, without hitting the target.
The thesis — published July 15, 2025
The share price fell about 6% in July, and many traders quickly sold. At the same time, leading banks raised their price goals to $840-$850 thanks to Spotify’s use of artificial intelligence to tailor playlists and improve profits. Because the business picture is getting better while the stock looks beaten-up, a bounce toward $780 seems reasonable. Still, the stock already looks expensive and we do not yet know if recent fee increases will cause users to leave.
Primary drivers
- A key momentum gauge is near rock bottom, hinting the price could swing back up soon.
- Analysts now see the stock reaching $840-$850, showing rising confidence in the firm.
- Recent fee hikes in eight countries should lift sales next quarter, making results easier to predict.
- August demo of its AI playlist tool may attract more advertisers and raise ad income.
How it played out
SPOT: the target was not reached
Lyra published SPOT at $717.49 on 2025-07-15 with 12% expected growth. The thesis pointed to a July pullback of about 6%, raised bank price goals of $840-$850, fee hikes in eight countries, and an August demo of a playlist tool using artificial intelligence. It also noted valuation risk and uncertainty around user reaction to fee increases.
Inside the window, SPOT peaked at $748.30 on 2025-08-15, a 4.3% gain. That stayed below the $803.59 target. It never got there. By 2025-10-13, the stock ended at $692.04. The thesis partially played out on a bounce, but it missed its target.
What happened during the window
On 2025-07-29, Spotify reported second-quarter 2025 results. Monthly active users were 696 million and premium subscribers were 276 million, while the company posted a net loss of €86 million. On 2025-09-30, Spotify announced that Daniel Ek would become executive chair on 2026-01-01, with Gustav Söderström and Alex Norström named co-CEOs.
Prices are shown split- and dividend-adjusted, matching what public charts show today.
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