Spotify Technology S.A. (SPOT) — closed signal from July 15, 2025
Partial Published before the outcome was known, scored automatically when the window closed on October 13, 2025.
Predicted vs. what happened
What happened
Reached 36% of the predicted growth at its peak, without hitting the target.
The thesis — published July 15, 2025
The share price fell about 6% in July, and many traders quickly sold. At the same time, leading banks raised their price goals to $840-$850 thanks to Spotify’s use of artificial intelligence to tailor playlists and improve profits. Because the business picture is getting better while the stock looks beaten-up, a bounce toward $780 seems reasonable. Still, the stock already looks expensive and we do not yet know if recent fee increases will cause users to leave.
Primary drivers
- A key momentum gauge is near rock bottom, hinting the price could swing back up soon.
- Analysts now see the stock reaching $840-$850, showing rising confidence in the firm.
- Recent fee hikes in eight countries should lift sales next quarter, making results easier to predict.
- August demo of its AI playlist tool may attract more advertisers and raise ad income.
How it played out
SPOT: the target was not reached
Lyra published SPOT at $717.49 on 2025-07-15 with 12% expected growth. The thesis pointed to a July pullback of about 6%, raised bank price goals of $840-$850, fee hikes in eight countries, and an August demo of a playlist tool using artificial intelligence. It also noted valuation risk and uncertainty around user reaction to fee increases.
Inside the window, SPOT peaked at $748.30 on 2025-08-15, a 4.3% gain. That stayed below the $803.59 target. It never got there. By 2025-10-13, the stock ended at $692.04. The thesis partially played out on a bounce, but it missed its target.
What happened during the window
On 2025-07-29, Spotify reported second-quarter 2025 results. Monthly active users were 696 million and premium subscribers were 276 million, while the company posted a net loss of €86 million. On 2025-09-30, Spotify announced that Daniel Ek would become executive chair on 2026-01-01, with Gustav Söderström and Alex Norström named co-CEOs.
Prices are shown split- and dividend-adjusted, matching what public charts show today.
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