McDonald's Corporation (MCD) — closed signal from September 22, 2025
Partial Published before the outcome was known, scored automatically when the window closed on December 21, 2025.
Predicted vs. what happened
What happened
Reached 74% of the predicted growth at its peak, without hitting the target.
The thesis — published September 22, 2025
McDonald's looks temporarily out of favor, which can set up a short-term rebound. The company has raised its dividend for 48 years, and plans to open 2,200 new stores in 2025, helping future growth. News noise like talk of an India boycott is a risk, but value deals and strong digital ordering/delivery keep visits steady. Consider buys near the low end of its recent range, aiming for a 0-3 month move back toward recent average prices.
Primary drivers
- Price looks beaten down; sellers seem tired, setting up a possible rebound.
- 48 years of dividend raises add stability and attract long-term investors.
- Opening 2,200 stores in 2025 points to steady, company-led growth ahead.
- Low-price promos and strong app/delivery help keep customer traffic up.
How it played out
MCD: rebound thesis partly played out
Lyra published MCD on 2025-09-22 at 299.51. The thesis expected 10% growth toward 327.49 over a short-term window. It pointed to a beaten-down price, 48 years of dividend raises, 2,200 planned store openings in 2025, and value deals plus app and delivery strength as support for a rebound.
Inside the window, MCD rose, but it did not reach 327.49. The peak was 321.79 on 2025-12-18, a 7.4% gain. It ended the window at 315.84 on 2025-12-21. The direction was right, but the target was missed. The thesis partly played out.
What happened during the window
On 2025-11-05, McDonald's reported third-quarter results. The report said U.S. same-store sales rose 2.4% and global same-store sales rose 3.6%, while adjusted earnings missed analyst estimates.
Prices are shown split- and dividend-adjusted, matching what public charts show today.
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This is one signal, scored after the fact. Today’s picks come with the same plain-language thesis — published before anyone knows the outcome.